6 ways to protect your data in 2022


Your data is one of your most valuable assets, making data privacy and security integral to the short and long-term success of your business.

Cybersecurity threats are increasing every year. Even though 2020 was considered the worst year ever by the United States Department of Justice, cybercrime dramatically increased in 2021, and it’s not expected to slow down anytime soon. Along with an increase in the total number of crimes, dollar ransom amount demands increased by more than 200%, with some companies being asked to pay tens of millions of dollars. The security of your data depends on your ability not only to mitigate the risk of cybersecurity threats, but also to implement a robust backup and recovery plan in the event of an attack that, despite the most effective prevention efforts, may occur. Let’s take a look at what data security is and how you can protect your data from the constant threat of cybercrime, as well as bad actors within your business and basic human error.

What is Data Security?

Understanding how to secure your data starts with understanding what you are trying to secure your data from. Cybercrime is big business and your data is a scarce commodity. Hackers look for vulnerabilities and use them to install ransomware. Although the software and infiltration methods have become more complex and the dollar amounts are increasing, the overall pattern has not changed. Encrypt your data and hold it hostage until you pay a ransom. Data security is a big topic – the protection of your data throughout its existence – and this includes (among other things) the security of your hardware and software, access and usage policies, as well as backup and restore.

A solid data security plan starts with knowing your data, creating policies on data handling and access, and developing robust procedures to minimize the risk from cybercriminals, malicious insiders, and simple human error. Security can include encryption, masking, actual physical security of where your data is hosted, as well as creating and implementing policies and extensive employee training.

While we can’t cover every aspect of data security, let’s start with some basic privacy and data security tips you can use to protect your data and business in 2022.

3 basic prevention tips

1. Passwords are a key target for hackers. In May 2021, all it took was one compromised password to take Colonial Pipeline offline, causing fuel shortages and rising fuel prices, as well as a $4.4 million ransom fee for Colonial Pipeline. Make sure your employees keep their passwords long and strong and limit the use of previous passwords or passwords they use for something else. Include password training in the onboarding and enforce periodic password resets. Consider investing in electronic password managers, which will encourage your employees to create more random and complex passwords (because they don’t have to remember them) and deter them from writing down their passwords. go where they might be.

  1. Always use the principle of least privilege and grant administrator privileges only to those who really need them. Installing untrusted software and having people with administrator privileges access untrusted websites are two of the most common ways malware and ransomware can get into a network.
  2. Create, implement and enforce a sensible bring your own device (BYOD) policy that clearly defines what data can and cannot be viewed or copied to a personal device (including removable storage devices). And make sure all personal devices used for work meet the same security standards as internal devices. This policy should also cover removable storage devices, such as USB drives. Consider requiring encryption of all data copied to any device.

    3 ways Rubrik can help you

  1. Minimize the risks. Implement thoughtful and logical tiered classification policies for your data that define exactly how different types of data should be treated and by whom. It starts with knowing your data. Rubrik Sensitive Data Discovery discovers, classifies, and reports the types, locations, and usage of sensitive data. This allows you to identify sensitive data that may be hiding in your unstructured data, allowing you to ensure that your data handling policies are effective. In the event of data exfiltration, this can also help identify potential data exposure, leading to a more informed recovery response.
  2. Backup and recovery. Frequent backups lead to fast recoveries after data exfiltration. Automated backups make this even easier. Rubrik allows you to select your backup frequency and retention ensuring shorter RTOs confidently with their backup and recovery Software.
  3. Zero trust data solutions. Zero Trust Data Security™ is exactly what it sounds like. It is based on the principle that no one or any device (or application) is trustworthy. Rubrik guarantees that the data is immutable so that it can never be modified, encrypted or deleted by ransomware.


What does protecting your data mean?

Protecting your data is an ongoing mix of prevention and recovery planning. Creating strong and realistic data handling policies for your organization, monitoring data access, ensuring frequent backups, encryption, and robust plans to quickly recover data in the event of an attack help ensure you that you protect your most valuable and sensitive data.

Why do we need to protect data?

Ransomware poses financial, security, and reputational risks. Beyond the ransom itself, cyberattacks can cause significant disruption to business up to complete business shutdown for hours or even weeks or months. Financial losses due to business interruption can be devastating, but reputational risks are just as high, as are legal risks if you are dealing with particularly sensitive and/or legally protected data.

What are the types of data protection?
A strong data security plan incorporates several aspects, including policies that strictly govern how data is handled and accessed and incorporate the use of encryption, particularly if data is copied from device to device . Automated immutable backups can protect your data by ensuring easy recovery in the event of an attack. Using zero-trust data solutions keeps you protected and resilient.

Baburajan Kizhakedath


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