Appdome has released a global consumer survey that provides a comprehensive overview of the complex and sophisticated security, malware and threat defense expectations of mobile consumers in the United States, Europe, Latin America and Asia. .
The results provide rare insight into the voice of the consumer, debunking common myths about consumer expectations for mobile application security with significant implications for CISOs, security teams and others tasked with protecting users of mobile applications. mobile applications.
The survey interviewed a demographically diverse sample of over 10,000 mobile consumers from multiple continents. The results provide CISOs with key insights into the threats consumers most fear to mobile apps, which apps consumers expect to have the highest level of security, changes in consumer security expectations mobile applications due to COVID-19[female[feminine, and the growing strength of mobile application security expectations in each key demographic and geographic audience.
With this data, CISOs can speed up their work to improve and deliver better mobile application security in Android and iOS applications and debunk several myths held by non-cybersecurity professionals.
Myths about mobile application security
Myth # 1: Consumers are comfortable with “Safe Buyer” mobile app security strategies.
Reality: Consumers expect the publisher to provide a very high level of mobile app security and protection in the mobile app.
- 73% of all consumers would stop using a mobile app if it left them unprotected against attacks
- 74% of all consumers would stop using a mobile app if their app was breached or hacked
- 46% of all consumers would tell their friends to stop using an app if their app was breached or hacked
Myth # 2: Consumers are willing to forgo security for better functionality in the mobile app.
Reality: Most consumers value security and malware protection as much or more than functionality.
- 38% of all consumers say they care the most about security when using mobile apps
- 37% of all consumers say they care the most about mobile app features
- 25% of all consumers care the most about security and features, too
Myth # 3: Protecting against network and cloud breaches should be the # 1 priority.
Reality: Consumers care most about application-level and device-level threats and reject network cloud threats.
- 62% of all consumers are worried that someone might hack their app, making it the # 1 threat in mobile apps
- 56% of all consumers fear malware threats on their device, making it the second biggest threat in mobile apps
- 32% of all consumers fear network-to-cloud threats, making it the # 7 threat for mobile apps
Myth # 4: Protecting user credentials and login information on the backend is enough to keep consumers happy.
Reality: Consumers rank threats like malware and hacking above the loss of credentials due to backend breaches.
- Over 55% of Android and iOS users are concerned that malware will steal my app data as # 1 threat
- 40% of consumers across all age groups fear lack of credential protection, making it the # 4 threat
Myth # 5: Mobile app security is only relevant if the mobile app belongs to a regulated industry.
Reality: Consumers demand the highest mobile application security of all kinds of applications, including banking and other applications, equally.
- 36% of all consumers expect the highest level of security from mobile banking applications
- 33% of all consumers say “all transaction apps” should have the highest level of security
- 16% of all consumers say e-wallet / payment apps should have the highest level of security
- 12% of all consumers say retail and food delivery apps should have the highest level of security
“Globally, consumer expectations for mobile application security are deep-rooted, complex and sophisticated,” said Tom Tovar, CEO of Appdome.
“The voice of the consumer turns the scenario on the ‘security versus features’ debate, making it clear that mobile app security and malware protection are comparable to other essential features of the mobile app experience and demanded by every consumer who downloads and uses a mobile app. “