Pearl River launches new website focused on user accessibility
Posted at 12:57 p.m. on Saturday, August 27, 2022
By Laura O’Neill
PRCC Public Relations
POPLARVILLE, Mississippi – Pearl River Community College is taking the need for stellar online features to heart with the launch of a new website. The new website has improved the user experience while showcasing all that The River has to offer.
Visitors will find a completely different layout from the previous one in this new improved version. All information is placed in main pillars according to audience with sections such as: About the College, Academics, Future Wildcats, Current Wildcats, Life at The River and PRCC Athletics. Even subpages such as class schedules have a clean new look that’s easier to navigate.
“The evolution of the digital student has heightened our desire to create a more user-friendly and easy-to-navigate digital experience for our students,” said Candace Harper, vice president of enrollment management and business services. “We know that this generation of students, along with the convenience of the Internet, has fundamentally changed the way students research institutions of higher education.”
Over the past year, PRCC has worked alongside Mpressed to create a website that is easy to manage while presenting a seamless user interface for the public. The pages are configured for optimal navigation allowing visitors to quickly find the information they need.
“We felt it was time to give the website a fresh look while working on the functionality of the website,” said Assistant Director of Digital Services and Webmaster Richard Gleber. “With the redesign, we gave our potential Wildcats and our current Wildcats their own spaces to find the information that is important to them. We are excited about the new look and have enjoyed working with Mpressed throughout the planning, design and implementation phase.
Digital marketing experts expect the average website visitor to form an opinion in as little as 15 seconds. The loading speed combined with the simplified information access routes provides the exceptional experience desired on the new PRCC website.
“Research shows that we have a very short moment to capture a student’s attention and stand out from our competitors,” said Harper. “Our website is the most important consumer tool we can provide, with over 92% of students looking for a college website as part of their decision-making process.
“Through focus groups of high school students, college students, non-traditional students, and employees, we learned that students want minimal text, key points, more engaging graphics, and an experience accessibility that appeals to today’s student.”
It is important to note that with the new and improved layout, many pages change location, so previously bookmarked pages may not take users to where they were previously accustomed.