Digital innovations play a crucial role in the recovery of the tourism industry.
Makati City – Philippines – The Philippine Department of Tourism (DOT) announced that it has funded the digital transformation projects of several local government units (LGUs) through the Philippines Tourism Promotions Board (TPB) as part of its efforts to promote smart tourism in the country.
“Digital innovations are playing a crucial role in the recovery of the tourism industry. Not only do they improve the efficiency of business operations and promotions, but they also enable a more secure environment through contactless transactions, virtual meetings, visitor registration and monitoring ”, said the secretary of tourism Berna Romulo Puyat.
As of June 2021, the TPB had uploaded a total of PHP 111,653,600.00 to LGUs for smart tourism projects involving the development of the VIS.ITA platform (an online visitor management and tracking system), local tourism websites and mobile apps; and digital marketing tools. .
With Baguio City leading the development and deployment of the VISITA app in October 2020, its recipients now include Ilocos and Pangasinan regions, Central and Eastern Visayas, northern Mindanao, Metro Manila and the provinces of Bohol, Marinduque, Oriental Mindoro. , Quirino and Zambales, and the towns of Bacolod, Davao, Dumaguete, Iloilo, Tuguegarao, and the municipalities of Agoncillo, El Nido and Pasil.
A recent result of the funding is the launch of the Oriental Mindoro tourism website www.travelorientalmindoro.ph and the “Lakbay Oriental Mindoro” mobile application on July 8 as a digital travel guide in the 14 municipalities of the region. province.
Through TPB Philippines, DOT has funded various programs and projects aimed at ensuring health and safety and restoring consumer confidence; refocusing packages and promotional specials; and the marketing and communication of promotional material.
These programs include partnering with the Philippine Children’s Medical Center (PCMC) and the University of the Philippines-Philippine General Hospital (UP-PGH) to subsidize 50 percent of hospital RT-PCR testing costs for qualified domestic tourists who do not ‘only need to pay PHP 750 for RT-PCR test in PCMC and PHP 900 UP-PGH.
TPB funding also extends to programs that support sustainable initiatives and responsible travel, such as community immersion and interaction that are not exploitative and unstaged; slow food, slow travel concept offering added value to travelers, farm-to-table activities and health and wellness activities.