The observed success in the number of downloads is driven by Trip.com’s app-first strategy. By applying a balanced mix of approaches learned through experimentation and best practices, Trip.com app installs from marketing channels grew steadily to reach a total of 6.2 million downloads. In the first half of 2022, downloads of the Trip.com app grew by double digits compared to the second half of 2021, reflecting the success of this strategy and the increase in consumer desire to travel.
Through full utilization of the reliable products and attractive offers featured on Trip.com, new downloads have been achieved across a variety of app marketing channels. At the same time, a web-to-app strategy has also shown great potential to constantly attract new app users.
fenghanMarketing Director at Trip.com, said: “This year, we have seen a dynamic and organic recovery in the travel industry. Capitalizing on this trend, our teams have taken a targeted, data-driven approach to each market to encourage users to download the Trip.com app “We are thrilled to see our young brand reach the top 10 most downloaded OTA apps in the world for the very first time. We will continue to work to share the convenience and premium services available on Trip.com with an audience. always growing.
In addition to the platform’s wide range of products, the Trip.com app provides users with a more unique and comprehensive browsing and booking experience. Currently available in 24 languages in 39 countries and regions around the world, the app provides users with easier booking management capabilities, direct access to reliable customer support, and exclusive app-only offers.
Trip.com’s breakthrough in Apptopia’s global app download rankings correlates with increased demand from travelers as the industry continues to recover from the covid outbreak. This year, Trip.com’s European sites have seen average monthly traffic growth of around 10% between April and July. In Asiacountries and regions that eased their travel restrictions saw impressive market performance, especially those in South East Asia. Across APAC as a whole, bookings on Trip.com increased 21% in May and another 7.8% in June.
As demand grows, users are turning to platforms that offer a full range of services that go beyond just offering products. In turn, Trip.com sought to grow the engaging travel content hosted on the platform. In the first quarter of this year, average daily content traffic on Trip.com increased 80% YoY, while content engagement rate on Trip.com increased 115% YoY.
One of the main benefits of using the Trip.com app is the ease with which users can access Trip.com’s best customer support. Trip.com’s global customer support is available in 19 languages and handled by a dedicated international customer support team. In the first half of 2022, over 95% of Trip.com Group customer service calls were answered within 20 seconds, 99% of chats were answered within 20 seconds, and 92% of incidents were resolved as soon as possible. Additionally, of all incoming requests, 88% of incidents were resolved on the first attempt. App users can book and travel with peace of mind knowing that Trip.com customer support is just a click away from their phone.
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About Trip.com
Trip.com is a global, one-stop travel service provider, available in 24 languages in 39 countries and regions in 31 currencies and local locations. Trip.com has an extensive hotel and flight network consisting of over 1.2 million hotels and flights from over 480 airlines covering 2,600 airports in 200 countries and regions around the world. Trip.com’s 24/7 world-class multilingual customer service plus additional centers at Edinburgh, Tokyo and Seoul, helps “create the best travel experience” for its millions of customers worldwide. To book your next trip, visit trip.com.
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