What progress has been made on the Maui Tourism Management Plan?


August 19, 2022, 1:57 PM HST
* Updated August 19, 1:58 p.m.

Visitor education signage at Kahului Airport in Maui. Courtesy of the Hawaii Tourist Board

Progress continued from April through June on plans and goals for Maui’s Destination Management Action Plan, which is part of the Maui Nui Plan, according to the Hawaii Tourism Authority.

Highlights include:

  • The Hawaii Tourism Authority’s Pono travel education program continued at Kahului Airport and all major airports in the state during May and June. The airport campaign included Kuleana and Mālama (responsibility and care) messages, as well as sea safety videos in prime locations available to reach most travellers.
  • The Maui Visitors and Convention Bureau (MVCB) liaises with community organizations in East Maui to gather information about hotspots and build relationships.
  • MVCB continues to raise awareness to expand Mālama Hawai’i programming with new industry partners and nonprofit opportunities. There are currently 17 partners.
  • The Department of Business, Economic Development, and Tourism (DBEDT) conducted an analysis of the visitor industry’s contribution to Hawaii’s local agricultural industry.
  • MVCB is working on cracking down on illegal tour operators and creating a fact sheet on permits required for legal commercial photography.

The Maui Destination Management Action Plan is a three-year plan that was released in March 2021 and is in the second of three phases. To view the Spring Progress Report, click here.

The Hawaii Tourism Authority is providing funding to the Hawaii Visitors and Convention Bureau/Maui Visitors and Convention Bureau for a destination manager to assist the authority in implementing the action plan Maui Nui Destination Management Board.


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